Art Director
& Design Strategist
in San Francisco, CA

Currently shaping the creative at Gap. With a strategic approach to blending creativity and innovation to design captivating brand experiences. With over 10 years of experience in digital campaigns, I bring bold ideas to life.

Throughout my career, I've honed my skills by designing digital campaigns for brands such as Gap, Pottery Barn Teen, and Babette. I also have a strong passion for creating physical product, having worked with companies like Anchor Steam Brewing, JuVee Energy Drinks, and Bizzy Cold Brew.

EXPERIENCE

  • Associate Art Director
    Jul. 2018 - Present

    • Led and mentored a team of designers, overseeing the creative process for full-scale campaigns and brand visuals.

    • Developed and optimized curated look book landing pages, resulting in a +45% increase in AOS and +55% growth in AUR.

    • Spearheaded a creative refresh of promotional materials, driving a +10.7% increase in homepage click-through rates and a +39% rise in Online Net Demand during the Gap Denim Event.

    • Delivered year-over-year sales growth during Black Friday & Cyber Monday through a strategic promotional creative refresh, driving a +40% increase in homepage visits and a +42% boost in net demand.

    • Managed 20-30 projects weekly, ideating and testing concepts to enhance visual communication.
      Contributed to +8% YOY customer growth and a +3.4% increase in email subscribers in 2024.

  • Senior Email Designer
    Nov. 2017 - Jul. 2018

    • Directed the design of 20-25 emails weekly, including photography concepts, leadership presentations, and digital/print collateral development.

    • Conducted weekly stakeholder reviews to ensure cohesive messaging and best practicesin design execution.

    • Played a key role in driving a +4% sales growth for Pottery Barn Kids & Teen (2017-2018).

  • Web Designer
    Apr. 2016 - Nov.2017

    • Designed and executed 8-12 assets weekly, collaborating with digital teams to enhance brand aesthetics and functionality.

    • Developed unique design solutions for international markets, including Japan, Germany, Canada, and descriptionFrance.

    • Innovated creative strategies to align with evolving industry trends and brand vision.

  • Graphic Designer 2015 - 2016

    • Developed concepts & executed innovative solutions for clients' needs. 

    • Created collateral for web, layout design, brand identity, experience design, photography, & print design.

  • Graphic Designer
    Mar. 2014 - Dec. 2015

    • Conceptualized and executed design solutions for diverse client needs across web, print, branding, and experience design.

    • Led brand identity development, photography direction, catalog design, email marketing, and web/print design for Babette and its sub-brand "Red Square."

EDUCATION

  • Graduated 2013
    3.9 GPA

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