Juvee Galactic Berry

From concept to execution, I led the design of the energy drink packaging, beginning with a berry energy drink recipe. My responsibility was to create a cohesive package and develop a launch campaign. The final product, Galactic Berry, was inspired by iconic 2-bit graphics, drawing influence from cult classics like Space Invaders and Galaga.

I was in charge of the Art Direction & package design while we brought in an animator to bring our social posts to the next level with a video.

Launch Video

Social Rollout

Starting with 2 teasers leading up to the launch bringing in the new year with a new flavor.

The Process

Starting with 5 concepts & lo-fi sketches.

5) The gold version with close-up detailed illustrations ended up being used for a different cherry version later on.

2) Galactic Berry taking inspiration from arcade game classics & 2-bit pixelated graphics.

1) Pulling from comic books & illustration techniques. This option moved to the next round.

4) Another option pulling from folk inspiration but with a mirrored illustration.

3) Wild Berry with illustrative graphics & utilizing a folk storybook style grid.

2 Finalists

Versions 1 & 2 above moved on. Including Berry Blast as a comic book concept & Galactic Berry with a 2-bit graphic focus. Galactic Berry won and we pushed the concept even further developing the launch plan and working with the animator to bring the story to life.